Concept, application, tools of graphic design. Illustrator tools Graphic design as a corporate identity creation. Logo Subject images. Using various traditional and digital imaging methods. Stylization of an object. Use of characteristic elements of the object of stylization. Highlighting the main thing as a way to strengthen the visual message.
Tools and techniques
Drawing techniques for the designer. Sketching as a means of generating ideas Using a variety of methods to depict objects, from simple to complex
Line, stain, and color as the main tools for conveying the character of an object. Scaling and texture.
Techniques for creating images for exercises that do not require drawing skills (print, collage, light table, use of photos and scanner)
Assignments based on the materials of the unit,
work on the task and analysis.
Design and context
Symbolism in design. The importance of context. Cultural context and image as a symbol
Semantic content of the image, visual story in one image as a key skill of the designer
Tasks based on the materials of the block, work on the task and analysis. General discussion.
Shape and color
Form as the most important element of design
Visual contrast. Types and use of shape contrast
Signs, symbols and icons. Simple shapes as graphic elements
The relationship between form and environment
The basics of working with color. Color and color perspective
Composition
The basics of composition in design. Compositional principles and means.
Contrast as an element of composition. Contrast of forms, scale, weight, texture, direction of movement. Single and multiple contrast.
Dynamics and statics and rhythm in composition.
Proportions. Natural systems of proportions. The golden ratio. The use of modules in design.
Analysis of the composition of graphic design samples
Tasks on the materials of the block, work on tasks and analysis. General discussion
Color contrast, nuance and emphasis. Working with the color wheel in design
Color schemes. RGB, CMYK
Interaction of color and shape.
Tasks based on the materials of the block, work on tasks and analysis. General discussion.