Graphic design

Concept, application, tools of graphic design. Illustrator tools Graphic design as a corporate identity creation. Logo Subject images. Using various traditional and digital imaging methods. Stylization of an object. Use of characteristic elements of the object of stylization. Highlighting the main thing as a way to strengthen the visual message.
Tools and techniques
Drawing techniques for the designer. Sketching as a means of generating ideas Using a variety of methods to depict objects, from simple to complex
Line, stain, and color as the main tools for conveying the character of an object. Scaling and texture.
Techniques for creating images for exercises that do not require drawing skills (print, collage, light table, use of photos and scanner)
Assignments based on the materials of the unit,
work on the task and analysis.
Design and context
Symbolism in design. The importance of context. Cultural context and image as a symbol
Semantic content of the image, visual story in one image as a key skill of the designer
Tasks based on the materials of the block, work on the task and analysis. General discussion.

Shape and color
Form as the most important element of design
Visual contrast. Types and use of shape contrast
Signs, symbols and icons. Simple shapes as graphic elements
The relationship between form and environment
The basics of working with color. Color and color perspective
Composition
The basics of composition in design. Compositional principles and means.
Contrast as an element of composition. Contrast of forms, scale, weight, texture, direction of movement. Single and multiple contrast.
Dynamics and statics and rhythm in composition.
Proportions. Natural systems of proportions. The golden ratio. The use of modules in design.
Analysis of the composition of graphic design samples
Tasks on the materials of the block, work on tasks and analysis. General discussion
Color contrast, nuance and emphasis. Working with the color wheel in design
Color schemes. RGB, CMYK
Interaction of color and shape.
Tasks based on the materials of the block, work on tasks and analysis. General discussion.

Text as a visual element of design. The importance of using text correctly
Basic terminology of the printing house. The system of points (points). Anatomy of letters. Words and spacing
Reading and perception of text blocks
Fonts and font families. The difference between the concepts of Typeface and Font. The nature of fonts. Choosing and using fonts
Combining fonts
Denotative and connotative methods of using a font
Font compositions
Modules in typography
Tasks on the materials of the block, work
on tasks and analysis (for students
who are proficient in graphic editors)
Branding in practice - Insight into brand personality.
About the changes that have affected its design and brands in recent years.

Drawing techniques for the designer. Sketching as a means of generating ideas Using a variety of methods to depict objects, from simple to complex
Line, stain, and color as the main tools for conveying the character of an object. Scaling and texture.
Techniques for creating images for exercises that do not require drawing skills (print, collage, light table, use of photos and scanner)
Assignments based on the materials of the unit,
work on the task and analysis.

Symbolism in design. The importance of context. Cultural context and image as a symbol
Semantic content of the image, visual story in one image as a key skill of the designer
Tasks based on the materials of the block, work on the task and analysis. General discussion.

Form as the most important element of design
Visual contrast. Types and use of shape contrast
Signs, symbols and icons. Simple shapes as graphic elements
The relationship between form and environment
The basics of working with color. Color and color perspective

The basics of composition in design. Compositional principles and means.
Contrast as an element of composition. Contrast of forms, scale, weight, texture, direction of movement. Single and multiple contrast.
Dynamics and statics and rhythm in composition.
Proportions. Natural systems of proportions. The golden ratio. The use of modules in design.
Analysis of the composition of graphic design samples
Tasks on the materials of the block, work on tasks and analysis. General discussion
Color contrast, nuance and emphasis. Working with the color wheel in design
Color schemes. RGB, CMYK
Interaction of color and shape.
Tasks based on the materials of the block, work on tasks and analysis. General discussion.

Text as a visual element of design. The importance of using text correctly
Basic terminology of the printing house. The system of points (points). Anatomy of letters. Words and spacing
Reading and perception of text blocks
Fonts and font families. The difference between the concepts of Typeface and Font. The nature of fonts. Choosing and using fonts
Combining fonts
Denotative and connotative methods of using a font
Font compositions
Modules in typography
Tasks on the materials of the block, work
on tasks and analysis (for students
who are proficient in graphic editors)
Branding in practice - Insight into brand personality.
About the changes that have affected its design and brands in recent years.
Each participant receives a topic for their project.

Visual identity and brand communication, how it
influences the look and language of the brand. We will explore
the concept of brand identity, its audience and environment
market environment. We will create strategic assumptions and
we will conduct an analytical stage to determine
the creative direction for the chosen brand.
Design scenarios - Creative direction, or what is key
in the design scenario. How to
create a document for the client before starting the
before starting the design process. Each student will build their own
design scenario to a previously developed
branding strategy.

Tools for creating a consistent visual identity,
i.e. how to create a brand image in the market.
Based on the developed design assumptions
we will develop a logo, corporate identity, key
visual and basic branded media. All
students will implement one of three topics
Brandbook - A corporate manual, i.e., the rules for using
visual identification. After the project is completed
we standardize the workflow.
We will create a basic book

Define the rules for using
logos, images, colors, and typographic scales, as well as
the main elements and graphic designs of our
visual identity.
Design as a profession. Principles of portfolio creation.
- Graphic design in different industries. Vector and raster graphics. Overview of the main programs for working with graphics
- The basics of copyright